This year’s festival, which opens on 10 March, will be the second since Guy Lavender took over as Cheltenham’s chief executive at the start of 2025, but the first at which it should be possible to assess the effect of a range of initiatives to improve the customer experience that have been introduced over the last 15 months.
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Create a prioritized optimization checklist based on this audit, identifying which pieces need which improvements. Some content might only need a few additions like update dates and FAQ sections, while others might benefit from more substantial restructuring. This systematic approach prevents you from trying to fix everything at once and ensures you tackle the highest-impact improvements first.
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